date:Jan 18, 2013
lier in the year.
To support Modelo Especials continued expansion, the brand launched its first English language TV spot within select markets in 2012 among other promotions to drive consumer engagement and case growth. The brand also introduced two new packages 24-pack loose bottles and 24-ounce bottles last year to help meet new drinking occasions among general and Hispanic audiences, the company says.
Modelo Especial is a brand with both mass and acceleration unmatched by any other brand