Odwalla redesigns packaging with consumers in mind
date:Jan 18, 2013
he exterior has changed to ease the shopping process, the product remains the same.

Shrivastava said that the design, which was created by Hatch Design of San Francisco, modernizes the logo and allows shoppers, distributors and retailers to concentrate on what really matters, such as Odwallas range of health benefits. She also said that the typeface, font and even the bird on the front of the package help convey Odwallas whimsical nature and easygoing business model.

Early indications are that
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