date:Jan 18, 2013
tion in share of salads. At the other end, though, we have lost share in that price/value area and have lost traffic in that area. We believe that that is simply the result of we have not had a consistent message in the price/value area while many of our large competitors have had that kind of a message. We believe that the launch of the Right Price Right Size Menu is a first and very important step in beginning to address that.
Wendys will build a strong marketing presence around its late-nigh