date:Jan 18, 2013
the end of February and on packaging throughout the year; and new uniforms, to be introduced in the third quarter of this year.
Consistency in messaging is another area of focus for Wendys.
One of the things you're going to see in 2013 is a better balance of what we call our high- and low-end messages, Mr. Brolick said. If you would look at the past 15 months, what you would see is that we have built share of large hamburger; built share of large chicken sandwiches; and held a leadership posi