date:Jan 18, 2013
strong start since its January launch, Mr. Brolick said.
As we look to 2013, we are optimistic about our product pipeline and marketing plans, he said on Jan. 16. We are also very encouraged by the continued success of our image activation initiative, which is transforming our brand in the eyes of consumers by contemporizing the Wendys restaurant experience.
The image overhaul includes updated menu boards that were rolled out at the end of 2012; a new logo, which will appear in advertising at