Wendy’s backs further away from breakfast
date:Jan 18, 2013
hat, but thats when we find a much more profitable way to approach that day part opportunity.

Wendys has been working to retool its breakfast strategy in an effort to be more competitive in what Mr. Brolick identified in an Aug. 9 conference call with financial analysts to discuss the companys second quarter results as the strongest performing Q.S.R. day part for the past five years.

We want our share of this business, but we want it to be a profitable share for our system, he said in August.
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