date:Jan 18, 2013
The most important meal of the day has not been a particularly profitable one for The Wendys Co. In a presentation at the ICR XChange Conference in Miami on Jan. 16, the company said it will discontinue breakfast in some markets.
We will still have 375 to 400 restaurants in breakfast but breakfast is not really going to be a top priority for us in this next three-year period of time, said Emil Brolick, president and chief executive officer for Wendys. Longer term, we might well come back to t