date:Jun 01, 2012
Re explained that products were increasinglyappealing to a broader audience, offering mainstream consumers functions originally aimed at professional sports people, such as hydration. Such products were also being launched by brands commonly associated with sports nutrition, she said.
In addition, shoppers were using these products for occasions that were not sports-related, in order to get them through a tough working day, for example.
On the other hand, products and brands offering mainstr