date:Jan 16, 2013
Rheingold Beer's bygone beauty pageant used to select a model who would appear on its cans.
The Miss Rheingold contest could take a girl from the sticks and make her into a superstar, said Celeste Yarnall, the 1964 winner who acted with Elvis Presley after her victory in the pageant.
More people voted for Miss Rheingold than for the presidential elections in the New York area, said Weber of its popularity.
But within a few years of the pageant's end, the entire beer industry disappeared in B