date:Jan 16, 2013
ts spontaneously mentioned they looked for information about GM content when buying food products for the first time. There was a slight preference for labelling indicating the presence of GM, rather than labelling indicating the absence of GM.
Labelling foods to indicate the absence of GM ingredients can result in a number of expectations. For example, participants expected a product labelled as GM-free to be completely free of the use of GM. But the consumers surveyed were generally unaware o