date:May 31, 2012
what gets the public talking. But even more important is the less glamorous day-to-day action we take to protect consumers from misleading advertising.
Up for the task
Our commitment for the next 50 years will be the same as for the last: to keep UK ads legal, decent, honest and truthful. Were up for the task.
Overall, nearly 80% of cases dealt with by the ASA concern misleading advertising and 20% about harm and offence, it said.
Ed Vaizey, minister for culture, communications and creative