date:Jan 15, 2013
billion, the Indian packaging industry is growing at a rate of 15 per cent and is slated to triple in size in the next five years.
Packaging is considered a crucial component of the overall product by manufacturers, traders, retailers and end users, with most marketers even looking at it as a vital marketing tool.
It is also heavily influenced by consumer habits, and given the recent changes in Indian lifestyles and increase in literacy, customers now possess an increased awareness about pr