Arla to focus strategy on emerging markets and ingredients
date:Jan 15, 2013
us on Russia, China and the Middle East Africa region. Our export to these markets is growing rapidly, and we will work hard over the next five years to build on the massive potential that these markets hold for Arlas products, said Peder Tuborgh, Arla Foods chief executive.

Arla cited the abolition of EU milk quotas in 2015 as the main driver behind the companys revised global strategy. Without EU quotas it is anticipated that Arlas milk farmers will produce at least one billion kilos of milk
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