date:Jan 15, 2013
011 and where unemployment is at a record high, McDonald's has trumpeted its pledge to raise its local workforce by 15 percent to around 20,000 over three years.
The U.S. group, which first set foot in Italy 27 years ago and was initially met with suspicion in the land of pizza and pasta, has launched a full-blown advertising offensive playing to Italians' patriotism.
Italy is a democratic republic founded on work, reads the ad printed in Italy's biggest newspapers since the start of the year