Diageo strikes new distribution deal with Charmer Sunbelt Group in US
date:Jan 14, 2013
Drinks giant Diageo has selected The Charmer Sunbelt Group as the exclusive distributor of wines and spirits in Arizona, Colorado, Delaware, Maryland, New York, South Carolina and the District of Columbia.

Under the deal, The Charmer Sunbelt Group will also continue to serve as broker for Diageo wines and spirits in Montgomery County, Maryland.

Diageo North America commercial strategy senior vice president Jeff Ivey said they are happy to renew their partnership with Charmer in the new regions
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