PepsiCo, AB InBev Team Up in Joint Promotions
date:Jan 14, 2013
lationship our companies have had in several areas of our business.

Coca-Cola, PepsiCo's primary competitor in the beverage space, declined to comment.

In our view, the packaging of soft drinks, snacks and beer around a large event makes a great deal of sense, particularly in these channels, and this may be an indication of more to come down the road, wrote Andrew Lazar, an analyst with Barclays, in a research note. While execution of a cross-company marketing and promotional agreement certain
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