China's Bright Food may claim first European 'beachhead' with Weetabix, but others could be lurking
date:Apr 27, 2012
18%, helping the company boost profit by around 1%.
Since the market in the 'traditional' cereal areas of N America, S America and Europe is not likely to improve in any major way in 2012, it is likely that Lion is looking to off-load the company now, while it is still doing relatively well,said Mogelonsky.
BakeryAndSnacks.comasked Lion and Bright about the alleged talks but a response was not forthcoming. Bright has denied the talks to other media sources, while Lion is declining to comment.
Ot
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