China's Bright Food may claim first European 'beachhead' with Weetabix, but others could be lurking
date:Apr 27, 2012
eetabix,said Mogelonsky.
She added that a number of companies had m​​oved through Lion's doors in recent years, including Kettle Foods and Orangina-Schweppes.
However, she warned that companies could be put off as the cereal market that had suffered from the recession and consumers were moving away from cereal as a breakfast choice.
Weetabix itself reported a 1% value decline in cold cereal in 2010 and flat sales in cereal bars.
However its hot cereal sales from brands such as Ready Brek grew

05/01 02:00