date:Jan 10, 2013
was to provide five star quality breads at three-star pricing. He noted that Wendy's has own its own bakery, giving it more flexibility to make different kinds of bread.
Shelly Thobe, who leads hamburgers at Wendy's, said during the same presentation that breads and buns are important visual cues for customers who tend to eat with their eyes. She said that the pretzel bun would let Wendy's offer something other chains don't have.
As another example of its work in bread, Lewis outlined the comp