date:Jan 10, 2013
roll being a little heartier than the typical Wendy's hamburger buns but still soft. Even though the beef patty seemed no different, he said the pretzel roll made it a lot cooler.
It's like something you'd see at an actual burger place, not a fast food restaurant, he said.
Wendy's executives discussed the possibility of the pretzel bun at an investor conference this summer, albeit on a Pub Club Sandwich. Gerard Lewis, who heads innovation at the chain, said during the conference that the goal