date:Jan 10, 2013
and talking about it on the social media site Twitter.
Wendy's executives have already said they plan to use better breads in the year ahead as a relatively low-cost way to raise perceptions about the quality of its food. The reliance on bread comes amid rising costs for beef, which have pressured restaurant chains that are struggling to keep prices down to hold onto price-conscious diners. So Wendy's is hoping distinct breads can help justify premium prices for some burgers.
The focus on brea