date:May 31, 2012
ful language
The investigation was initiated after nine viewers challenged whether the advert was appropriate for children to see.
Of the nine reports, two complained that their young children had repeated the phrase.
We considered that that although some viewers might find the strapline distasteful and not want young children to hear or repeat the phrase, it was unlikely to cause harm or distress to children,said the ASA report.
For that reason, the ASA concluded that the ad and the phrase