Tecate Launches Football-Themed Retail Program
date:Jan 10, 2013
fers will help consumers save on the essentials for their football parties, including salty snacks and ice, with the purchase of Tecate product. All offers will be available in states where the law allows.

According to Mintel Sports Marketing, in 2011 over 33 million Hispanics watched televised NFL games and over 10.4 million Hispanics watched the Super Bowl, specifically. Capitalizing on the growing market of Hispanics who are interested in football, the promotional materials designed for 2013
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