Tecate Launches Football-Themed Retail Program
date:Jan 10, 2013
tween Jan. 1 and Feb. 15, 2013.

Tecate and Tecate Light offer the increasing number of Hispanic men watching football a beer choice that celebrates their boldness and carcter, while providing them with exclusive offers designed to enhance their viewing parties or tailgating celebrations, said Felix Palau, vice president of marketing for the Tecate equity. Our thematic retail program falls in line with our successful sports marketing platform as well as our commitment to provide retailers with t
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