Wrigley wants to reinvigorate declining German impulse channels
date:Jan 10, 2013
Gum titan Wrigley is modernizing its strategy in impulse channels such as gas stations to rekindle falling sales in the German market.

Andreas Gabel, sales director for Wrigley Germany said that the chewing gum segment had declined around 3% for Wrigley in the past year, influenced by 8.1% fewer sales in impulse channels.



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07/07 23:49