date:May 31, 2012
th distribution
But although many high-profile international wine companies had managed to partner a national distributor or domestic wine company (key to driving sales volumes and build national brand awareness) the analysts noted a limited pool of national distributors.
This made it hard for many wine companies to access distribution levels they were used to in other major markets, Soccio and Wu explained.
This is frustrating for brand owners who may have a relationship with a [highly capab