date:May 31, 2012
Ali Ataei, CEO and co-founder of INO believes the London-based brand will revolutionise the hot beverage sector and radically alter coffee consumption patterns in the UK.
Containing 9.5 calories per serving (a 2.5g single-stick pack), INO fruit coffee is sugar- and fat-free and apple, pineapple and strawberry varieties are available.
New category created
Ataei told BeverageDaily.com:When I started developing this product I asked myself, why do we have fruit teas and no fruit coffees? In 200