date:Jan 10, 2013
inistered third-party agency from 2010 to 2011 and found that eight batches of chicken supplied to the company by Liuhe Group had excessive levels of antibiotics.
KFC ordered an immediate termination of the supply contract with Liuhe, but the damage seems to have been done.
Shanghai-based China Markets Research managing director Shaun Rein was quoted by Bloomberg saying that consumers had placed high trust in KFC which had now turned into anger.
People tend to trust Western brands, they think