Adverse publicity to blame for poor China sales in Q4 of 2012 says Yum! Brands
date:Jan 10, 2013
Fast food franchisee chain Yum! Brands said that the company's fourth-quarter same-store sales in China have suffered due to the government-initiated probe into one of its erstwhile chicken suppliers.

According to a filing with the United States Securities and Exchange Commission the sales in China dropped 6% year-on-year, against the project 4% decline, with the adverse publicity kicked up by the probe to be blamed.

The Shanghai Food and Drug Administration had earlier ordered tests to be adm
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