date:Jan 09, 2013
hat Super Bowl viewers, expected to surpass 110 million, are engaged with the ads as they watch the game live.
Black Crown's recipe was picked from among six limited-edition beers that were created by Budweiser brewmasters earlier this year. Based on positive consumer feedback, A-B decided to take this formula national.
The new beer, a golden amber lager, is a little bit darker and a little bit more flavorful than the traditional Budweiser lager, says McCarthy.
With 6% alcohol by volume, Blac