Dos Equis launches Game Changer marketing campaign
date:Jan 08, 2013


At on-premise locations, Dos Equis invites patrons to get into the competitive spirit by submitting their own version of the TV legend lines for the Most Interesting Legend Line bracket tournament. The best legend lines will be selected by the bar staff and showcased on the official Most Interesting bracket poster. At the end of the tournament, patrons can return to the account to vote for their favorite lines. Tournament winners will earn bragging rights as well as localized Dos Equis rewards
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