date:Jan 08, 2013
ns by using point-of-sale materials and channel-relevant offers that highlight ways to make game-viewing experiences more exciting and encourage consumers to share that enjoyment with friends, the company says. Cross-merchandising including instant redeemable coupons and mail-in rebates on the purchase of select high-margin food items and Dos Equis Lager and Ambar will encourage consumers to consider these food and beverage pairings, driving additional sales for participating retailers, it adds.