date:Jan 08, 2013
Bacardi is all set to purchase St Germain liqueur brand from Cooper Spirits International, a New York-based independent and privately held alcoholic beverage company, for an undisclosed amount.
According to industry data source International Wine Spirits Research (IWSR), St Germain sales grew by more than 50% to nearly 77,000 cases throughout the world in 2011 and its sales are expected to reach 100,000 cases in 2012, which forced Bacardi to show interest in the brand.
Post acquisition, Coope