date:Jan 08, 2013
Pernod Ricard has completed the sale of the Danish aquavit brands Aalborg and Brondums, the German brand Malteserkreuz Aquavit and the Danish bitter brand Gammel Dansk to Norway-based Arcus-Gruppen for 103m.
Pernod sold the brands to focus on its main brands. The transaction also included sale of the Aalborg production facility - Danish Distillers Distillery - in Denmark.
On 13 July 2012, both Pernod and Arcus signed an agreement for the sale. BNP Paribas, Horten and Gide Loyrette Nouel advise