date:Jan 08, 2013
tions are made at the shelf. However, wine drinkers explore, research and engage with the category between store trips, so word-of-mouth marketing and advertising that yields high recall -- as well as sampling and in-store marketing -- can significantly boost sales in this category.
On the demographics front, Nielsen reports that in contrast to the autopilot alcoholic beverages purchasing behavior of Boomers, Millennials are experimental and responsive to in-store displays, promotions and new-p