date:Jan 08, 2013
r breaking through this habitual behavior.
*Craft beer consumers are much more impulsive, frequently making purchases without having a specific occasion in mind. They are notably receptive to in-store marketing, including highlighting of specialty and seasonal beers.
*Wine drinkers are explorers, and make their purchase decisions in-store. Compared to beer and spirits, a high level (37%) of wine purchase decisions are made in-store. Furthermore, 70% of specific wine-purchase decisions or selec