TV Apprentice whisks Tesco and Waitrose into his food business
date:Jan 08, 2013
hered a team of experts in ecommerce systems, including one with a PhD in semantic technology. His co-founder developed the transactional functionality of Lastminute.com and Expedia.com.

Data crunching challenge

Its been a lot more difficult that wed thought and has taken much longer to develop than wed anticipated, he said. The biggest challenge has been data crunching and building a system that can understand all that content.

Holzherr says his team has relished overcoming the data hurdle a
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