date:Jan 07, 2013
Beijing.
McDonald'sis a very good example. The products sold in Chinese McDonald's are very different from the products sold in U.S. McDonald's, he said. Not only do they sell Coca-Cola but they also sell porridge and other foods that appeal to local palates.
KFC has also done very well integrating the Chinese market, he said. Customers can order their original recipe chicken with traditional sides like fish-cake or seaweed soup or battered shrimp, for example.
While McDonald's and KFC are re