Sensory Research: Cup Color Influences the Taste of Hot Chocolate
date:Jan 05, 2013
ood or beverage.

There are many examples, from yellow tins to improve the flavour of lemon to soft drinks in cold colours, like blue, to seem more thirst-quenching than warm colours like red. Furthermore, if drinks come in pink, they are even perceived as being more sugary.

In other cases, it has been proven that a strawberry mousse appears to be sweeter and more intense on a white plate compared to a black plate. And as for coffee, the majority of those surveyed associated brown packaging to
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