date:Jan 05, 2013
oats soon.
Future Group's Chawla says oats has the potential to grow beyond just a morning snack. While consumer interest is high, the challenge is to take it beyond breakfast including snacking and meals like noodles and even include kids, which currently is not the case, he says.
The decision of HUL and Nestle to enter the segment is also triggered by their slowing growth. For instance, while HUL's processed food and beverages portfolio has grown at 16.4% CAGR over CY05-FY10, its growth rat