date:Jan 05, 2013
aker is by far the market leader with share of over 35% ahead of Marico's Saffola and GSK Consumer's Horlicks. Traditionally, companies were focused on South India, which accounts for more than three-fourth of the total market but recently began expanding nationally.
Quaker, which has been selling the masala variant since last year, has extended the brand to Indian ready-tocook mixes such as upma and poha this week. Industry officials said that Kellogg and GSK Consumer too plan to launch masala