date:Jan 05, 2013
companies are shifting their communication to oats being amenable rather than just healthy to Indianise their offerings.
While there challenges in changing Indian consumers' food habit, breakfast as an occasion is seeing the maximum change, says Sameer Satpathy, marketing head of Marico, which was the first company to launch masala oat variant. The organized breakfast market is under penetrated and new entrants will help grow the segment even as competition intensifies, he added.
PepsiCo's Qu