date:Jan 05, 2013
rowing more than 40% annually, over the last few years. Despite a healthy growth rate, the Rs 600-crore breakfast cereal industry has not made much progress in trying to convince Indians to change their eating habit from oily parathas to healthy options.
That's because when they have had to make a choice, Indians have always preferred health to taste. For example, Nestle's Maggi noodles alone is estimated to be more than Rs 1,100-crore brand, almost double the size of overall breakfast cereal m