date:Jan 04, 2013
Caffeinated water brand Avitae has laid off its entire staff and is in the process of liquidating its remaining inventory, according to former employees.
Brian Pitzer, who founded Avitae in 2009, was ousted as CEO in September by the companys board of directors, the employees say. Multiple calls to Pitzer have not been returned.
The majority of the companys employees were laid off on November 1.
The shutdown follows a year in which the company had announced a succession of sales victories, in