date:Jan 04, 2013
Becks has introduced Becks Sapphire, a smooth golden pilsner brewed with German Saphir hops. Inspired by the rarest sapphire gemstones, brewed to 6 percent ABV and served in an exclusive sleek black glass bottle, the company says Becks Sapphire represents a new standard for premium beer in high-end occasions, and for the ambitious, confident consumers who experience them.
Becks Sapphire continues and builds the great brewing tradition of the Becks brand, said Paul Chibe, vice president, U.S. ma