General Mills backs down over labelling
date:Jan 04, 2013
percentage of fruit in the product, these labels will be less likely to lead consumers to believe that the product is all or mostly fruit, said CSPI litigation director Steve Gardner. A more accurate name for the product would be Pear Naturally Flavored Fruit Roll-Ups, since pear is present and strawberry is absent. But the removal of pictures of strawberries is a step in the right direction. We are pleased to have worked cooperatively with General Mills to reach this agreement.

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