date:Jan 04, 2013
, he said. Another possible barrier is the preference among Chinese consumers for a product with higher fat content that can be found in Atlantic salmon.
According to Buchanan, AgriMarine will capitalize on what retailers tell him is a lack of marketing attentiveness in Chinese supermarkets from Norwegian salmon suppliers, perhaps keen to keep a lower profile in China. Retailers have informed us that they do not get adequate support from the Norwegian suppliers, in terms of in-store promotion.