date:Jan 04, 2013
Rowntree launched the KitKat in the 1930s and Switzerland-based Nestl which now owns Rowntree registered the shape as a trademark in 2006.
Cadbury then successfully challenged the registration claiming a shape, unlike a name, was generic, but yesterday Nestl secured a European-wide ruling from the board of appeal at the Community Trade Mark Office that reinstates the trademark.
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