date:Dec 29, 2012
ying the Starbucks experience.
Q: Why is innovation important to Starbucks?
MW: At Starbucks, we do not purposefully set out to be innovative. Rather, we aspire to be a company of people that share a common passion to create the ultimate coffee experience. Our customers are the best judge of what that experience should be, so we are continually responding to their desires and ideas.
This naturally compels us to improve our products, services and technologies. It also drives us to think on e