Promoters make a difference in supermarket sales
date:Dec 29, 2012



Shopping at supermarkets in China is a constant battle to resist product promotions from young saleswomen, often armed with free samples and dressed in miniskirts.

Holding a tray with six paper cups of cooked spicy tofu, Kong Xiaohong, in her 20s, promotes seasonings produced by US-based McCormick Co Inc.

Based at a supermarket on Beijing's North Fourth Ring Road, Kong's routine is to cook the tofu with one of the seasonings and then ask customers to taste it.

Nine out of 10 customers buy
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